Brazilian Blowout
Did you know?
Started by Kathy Ireland's hairstylist, Ribiero Paulo, in Aguas de Lindoia Brazil, the Brazilian Blowout was developed as a method of keeping a models hair straight over the course of a week's photo shoot, without repeatedly flat ironing and touching up.
BRAZILIAN BLOWOUT IS THE ONLY SMOOTHING TREATMENT ASKED FOR BY NAME. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
